Experience Lapierre in Dijon

Your Lapierre Dijon store welcomes you from Tuesday to Saturday, from 10:00 AM to 7:00 PM, at Rond Point Georges Pompidou, next to the Toison d'Or shopping area in Dijon.

A Wide Range of Bikes

Discover a large selection of bikes in our store, including road bikes, mountain bikes, electric mountain bikes (e-MTBs), e-bikes, and gravel bikes.

You’ll also find cycling apparel (jerseys, bib shorts, jackets), accessories (cycling shoes, helmets, sunglasses, panniers, water bottles), and sports nutrition products (gels and drinks).

With every road bike purchase, you receive a complimentary static bike fitting session.

Test Your Future Bike Before You Buy

Still undecided about your next bike?

Experience the unique ride quality of a Lapierre bike in real-world conditions. Whether on the road or on the trails, our test fleet allows you to try selected models for 1 or 2 days*, subject to availability.

Find the perfect bike for your riding style before making your decision.

*Test duration subject to availability.

Lapierre Ride Club Dijon

Do you enjoy road cycling and want to ride with fellow enthusiasts?

Join our Social Rides, organized every two weeks from our Lapierre Dijon store at 7:00 PM.

You can either bring your own bike or reserve a test bike for the ride.

The more rides you join, the greater your chances of winning exclusive rewards!

Upcoming Dates